Transparency
Advertising disclosure
Advertising and sponsorship are clearly labeled and kept separate from editorial decisions.
Labeling and independence
Paid material and advertising placements carry a clear label such as Advertisement or Sponsored. Payment never gives an advertiser control over independent reporting or its conclusions.
Safety and measurement
We reject misleading ads and unsupported medical claims. Impression and click measurement uses minimized data, and sensitive medical account content is not used for ad targeting.